Art Entertainment and Media Management

In the last article I talked about the most important thing about your social media profile. I also talked about the actions your visitors will take once they land on your profile. If you missed it, make sure you read it here: Small Business Brand Management on the Social Media Landscape Part 2. So far, your image is nice and inviting. Someone sees your inviting image and decides to check you out further. They click and land on your profile page. This is where they're going to get their first impression. They'll see what you've said, some of the things you've done, your friends, but most importantly... they'll read your bio.

Now that they have read your bio, you want them to take an action to get to know you better. Some will just follow you and keep an eye on you to see if they can trust you. Others will click the link you have in your profile to find out more. It is that link and where it takes them that is golden. The URL you have in your profile is what will make or break this social interaction. They are looking to trust you here. Don't give them a reason not to like you. Remember, they are looking for a person here. Where I recommend you take them is to a website where they can get more information about you. Let's take a look at Rick again. His only website is his online store for his fishing reels. Sending someone to a sales page is a big "no-no" and most people look at it as you're just trying to make money and don't really "get" what social networking is all about.

If your site is an online store, you should have an "About" page, right? I'd suggest you create a specific page to send people from your social profiles. The page should be about the person they're getting to know better. It should give them a reason to "friend" you. If this won't work for you, then make sure you at least send them to the "about" page. Once they see your site and they decide to "friend" you, they may take a look around your site to see what it's all about. It may be of interest to them and you may have just gained a customer. The difference between this customer and a customer from the search engines is that some from a social environment is more inclined to buy, recommend, and may even become an evangelist.

Grab The Bookmarketer For Your Site